Helping small businesses succeed by bringing customers to you.


Helping small businesses succeed by bringing customers to you.


There are so many talented, hardworking, and creative people in the world. A few of these individuals have been brave enough to start their own business using these gifts. Unfortunately, many of these hardworking people struggle day in and day out, barely making ends meet, and not completely fulfilling their dreams. Even worse, every day across America, scores of these businesses close their doors forever. Most often this failure was not because of a lack of effort. It was not because of an inferior product or poor workmanship. Often there were customers willing to buy these products or pay for these services. The problem was these customers just did not know where to look. 

Digital marketing

SB6 Solutions digital marketing is the answer.

You may be the best landscaper in the city. You may have the most delicious cupcakes in the state. You may be a plumber who can fix anything. This is amazing, but it does not pay your bills until someone who wants that service learns about it.


That is where marketing or advertising comes in. You may be good at what you do but you also do not know what you do not know. You probably have never had a class in marketing or advertising. Luckily you do not have to know how to do everything. You just have to know the right people to fill in the gaps or teach you what you need to know. SB6 Solutions is here for you. We help small businesses succeed by bringing customers to you.

small business advertising

What options are there for marketing your small business?



Here are a few general categories:

(click the plus sign to see some pros and cons)

  • Radio and Television Commercials

    Pros

    • Can reach a lot of people. 
    • Can get very creative and memorable. 

    Cons

    • With all of the streaming services and the fast forward button there are not a lot of people who watch television commercials anymore. 
    • Not as many people listen to the radio. When they do they often do not have a pen handy to write down your information. 
    • Can be pretty expensive for a small business (may be a good option for a franchise or business with many locations). 

  • Billboards, road signs, wraps/paint/magnets on your car

    Pros

    • A lot of people see this as they drive by. It is a great way to get your name out there and get exposure to your brand. 
    • Can find some options that are not overly expensive. 

    Cons

    • Many people are focusing on the road so do not notice much more than a name or picture. 
    • Many people are not able to write down your contact information or take a picture at the time, so they forget. 
    • People are not usually near these signs when someone is looking for your service. 

  • Signs outside of your business, clothes or trinkets with your logo on them

    Pros

    • Properly placed signs or attention getters can get people to notice your store. 
    • Can get many people to see your brand or logo. 
    • Can often find some affordable options. 

    Cons

    • Does not really inform your customers about what you do or why they should choose you. 
    • People often loose the trinkets or clothes. 
    • Does not usually result in a high number of customers. 

  • Flyers, business cards, pamphlets

    Pros

    • Can get a lot of information to a lot of people. 
    • A lot cheaper than many of the options. 

    Cons

    • Most people lose or throw these away as they are not interested. 
    • Only able to give to those people you have some form of contact with. 

  • Digital marketing

    Pros

    • Can get a lot of information to a lot of people – a lot of whom are interested. 
    • Can find many affordable options. 
    • Can easily be accessed by a potential customer anytime, anywhere and more importantly – when they are looking for it. 

    Cons

    • Technology is always changing so does require some adaptation or some continual effort. 

Whatever advertising method you choose, it should be C.A.P.T.I.V.A.T.I.N.G 

C - clear. The audience should get the message you are trying to send.

A - attractive. Should grab people's attention.

P - persuasive. Should convince people of your message.

T - timely. An ad for Christmas decorations is great in the fall, but not quite as effective in February or March.

I - inviting. Should draw people in and invite them to take action of some sort.

V - valuable. Should portray why the information is valuable to your audience.

A - accessible. People should have access to the information when they need it.

T - targeted. Want to make sure the right people get exposed to the ad.

I - informative. Should provide information in a concise and memorable way.

N - notable. Should stand out in a good way.

G - goal oriented. How do you know if you accomplished what you set out to do if you do not have a goal to work towards?

Digital marketing covers all of your small business advertising needs. 

A good business will use a variety of marketing tools to reach as many potential customers as possible. It is wise to have attractive business cards. Properly placed flyers can really peak the interest of future customers. However, Digital or internet marketing really does give you the most bang for your buck. These digital resources allow you to provide a lot of information and often at the moment when people are searching for your particular product or service.


Here are some powerful, affordable, and effective resources that any small business can use to bring in new customers using digital marketing: 

Website Solutions

A good website is one of the most important marketing tools for any business. Not all websites are created equal. We have solutions to build a new website or help improve your current website.

Get more details →

Search Engine Optimization (SEO)

A great website is a good start, but it does not do anyone any good if no one sees it. Luckily there are things you can do to optimize your website and place it in front of more potential clients.

Get more details →

Google Maps

This is the Yellow Pages of our time. Google Maps is one of the most used resources for potential customers to find new services. There are actually quite a few things local businesses can do to make this tool attract more customers for you.

Get more details →

Social Media Solutions

The statistics on the amount of time the average American spends on social media are staggering. Why not put these tools to good use? Facebook ads and other social media solutions are a great way to reach out to potential customers.

Get more details →

Google Ads

How many times have you searched for something on Google today? More businesses are using this marketing platform and placing their ads on Google. How many potential customers could you reach with this solution?

Get more details →

Flyers, forms, etc

While technically not a form of digital media, there are a lot of old-fashioned ways of advertising that can easily be adapted from our digital advertisements. 

Get more details →

Most big companies treat you like just a number and are usually concerned more about quantity than quality.  


SB6 Solutions is a small business just like you. At SB6 Solutions we give you individualized attention. We put our heart and all of our effort into giving your business the quality marketing that your small business deserves.

At SB6 Solutions' digital marketing division we understand the challenges businesses face while navigating the overwhelming complexities of online marketing and advertising. Our team of industry experts possesses a deep understanding of the digital marketing landscape. This allows us to provide you with proven strategies to help your business succeed.


We stay current with the latest trends, algorithms, and cutting-edge practices. This wisdom allows us to develop comprehensive digital strategies that are tailored to your business’ specific goals and audience. 

We offer a full buffet of services that cover all aspects of digital marketing. We are here to help whether you need a new or updated website, search engine optimization, social media management, pay-per-click advertising, or help developing a variety of paper ads. Let us help you stand out in a crowded digital marketplace. 


While we are able to work with any small business in America, we specialize in working with those in Phoenix’s east valley (Chandler, Gilbert, Tempe, Apache Junction, Queen Creek, San Tan Valley, Florence, and Mesa).

Click here to learn about our method
Small business digital marketing

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